ON AVERAGE, 700 PEOPLE DIE EACH YEAR IN BOATING-RELATED ACCIDENTS IN THE U.S.; APPROXIMATELY 71% OF THESE ARE FATALITIES CAUSED BY DROWNING.
THE VAST MAJORITY OF THESE ACCIDENTS ARE CAUSED BY HUMAN ERROR OR POOR JUDGMENT AND NOT BY THE BOAT, EQUIPMENT, OR ENVIRONMENTAL FACTORS.
A SIGNIFICANT NUMBER OF BOATERS WHO LOSE THEIR LIVES BY DROWNING EACH YEAR WOULD BE ALIVE TODAY HAD THEY WORN THEIR LIFE JACKETS.
TODAY’S LIFE JACKETS ARE MORE COMFORTABLE, MORE ATTRACTIVE, AND MORE WEARABLE THAN STYLES OF YEARS PAST AND DESERVE A FRESH LOOK BY TODAY'S BOATING PUBLIC.